THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.
Hair’s been pivotal in Rihanna’s life, marking iconic eras as an artist, and as a person. Like all her brands, this one’s personal.
RIHANNA’S INSPO
EXPRESS YOURSELF
MADE TO REPAIR
BACKED BY EXPERTS
SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES
Fenty Hair empowers you to wear your hair your way, no matter your type or texture—then switch it up the next day.
RIHANNA’S INSPO
EXPRESS YOURSELF
MADE TO REPAIR
BACKED BY EXPERTS
A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR
Infused with Replenicore-5 in every step so you can be unapologetically you, without compromising your hair health.
RIHANNA’S INSPO
EXPRESS YOURSELF
MADE TO REPAIR
BACKED BY EXPERTS
REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS
Innovative formulas developed with the help of the best chemists + stylists, tested on all hair types and textures + loved by Rihanna.
RIHANNA’S INSPO
EXPRESS YOURSELF
MADE TO REPAIR
BACKED BY EXPERTS
WARM, AMBERY FLORAL SCENT
Luxe, rich + bright—the scent of a new era.
GOLDEN AMBER
LEMON + SPARKLING YUZU
FREESIA
LILY
COCONUT
REPLENICORE-5 REPAIRS AT EVERY STEP
Infused in all of our products—even our stylers—our proprietary complex is clinically tested to repair, strengthen, hydrate, smooth + protect at every step, no matter your hair type or texture.
ALWAYS-ON REPAIR
CUTTING-EDGE TECHNOLOGY
POWERHOUSE INGREDIENTS
HEALTHY HAIR FOR ALL
HEALTHY HAIR BACKED BY SCIENCE
Replenicore-5’s unique technology penetrates the cuticle, repairs split ends + reduces future breakage. Every time you use Fenty Hair, you’re repairing.
ALWAYS-ON REPAIR
CUTTING-EDGE TECHNOLOGY
POWERHOUSE INGREDIENTS
HEALTHY HAIR FOR ALL
INTENTIONAL, EFFICACIOUS FORMULA
Replenicore-5 is made up of five key components—all packed with nutrients known to fortify and promote healthy hair.
ALWAYS-ON REPAIR
CUTTING-EDGE TECHNOLOGY
POWERHOUSE INGREDIENTS
HEALTHY HAIR FOR ALL
STRONGER BY THE STYLE
Inspired by Rihanna’s love for self-expression through hair, Replenicore-5’s continuous loop of repair empowers you to wear your hair your way, and switch it up the next day.
ALWAYS-ON REPAIR
CUTTING-EDGE TECHNOLOGY
POWERHOUSE INGREDIENTS
HEALTHY HAIR FOR ALL
THE FENTY BEAUTY BRANDS
Rihanna's vision for haircare, beauty, skincare + fragrance for all.